Anheuser-Busch Leads with US Farmed Certification
The nation’s number one Brewer, Anheuser-Busch, is pioneering the way in promoting American agriculture. With the US Farmed certification, Anheuser-Busch is enhancing its commitment to sourcing 95 percent of agricultural ingredients from US farms for its beer production. This move is aimed at helping consumers easily identify and shop for domestically sourced products.
The Launch of US Farmed Certification
On March 19, the American Farmland Trust introduced the US Farmed certification and packaging seal. This national nonprofit aims to keep American farmers on their land, ensuring sustainable agriculture. Anheuser-Busch quickly adopted this certification for several of its popular beer brands like Busch Light, Budweiser, Bud Light, and Michelob ULTRA.
Why US Farmed Certification Matters
The US Farmed certification is vital for several reasons:
- Supports American farmers and their livelihoods.
- Helps consumers make informed choices about the origin of their products.
- Ensures high-quality ingredients sourced directly from US farms.
Choose Beer Grown Here Campaign
To further promote the US Farmed certification, Anheuser-Busch launched a campaign titled “Choose Beer Grown Here.” This initiative encourages consumers to look for the certification seal when purchasing products, thus supporting local farmers and sustainable agriculture. Anheuser-Busch CEO Brendan Whitworth emphasized the company’s deep connection to the US agricultural community and its commitment to using high-quality, US-sourced ingredients.
The Importance of Supporting American Farmers
Supporting American farmers is crucial. According to the American Farmland Trust, over the next 15 years, more than 30 percent of our nation’s agricultural land could be in transition due to retiring farmers. Additionally, new and beginning farmers often struggle to secure the capital needed to enter the agricultural industry.
Benefits of US Farmed Certification
The US Farmed certification addresses these challenges directly by offering support to growers. This includes:
- Access to necessary resources for maintaining and protecting farmland.
- Innovative strategies for transitioning land to the next generation of farmers.
Looking Ahead
Brendan Whitworth expressed optimism about other companies joining Anheuser-Busch in adopting the US Farmed certification. Together, they can make a significant impact and show their support for American farmers, ensuring the future of US agriculture and strengthening the country’s economy.
Table: US Farmed Certification Impact
| Impact Area | Description |
|---|---|
| Support for Farmers | Provides resources and strategies for sustainable farming. |
| Consumer Awareness | Helps consumers identify and purchase domestically sourced products. |
| Economic Growth | Strengthens the US economy by supporting local agriculture. |
As we move forward, the adoption of the US Farmed certification by more companies will further fortify the agricultural sector. The journey toward a more sustainable and self-sufficient America begins with initiatives like these, championed by leaders such as Anheuser-Busch.
