A Toast to Tradition: Schooner All-American Ale
Fans of OU Athletics and craft beer enthusiasts, get ready! The 2023-24 athletics year brings a unique collaboration between OU Athletics, its multimedia rights holder, LEARFIELD’s Sooner Sports Properties and licensing agent CLC, and the Oklahoma craft brewery COOP Ale Works. Together, they’re introducing Schooner All-American Ale, the Official Craft Beer of OU Athletics, designed exclusively for Sooner supporters.
Bringing Craft to the Game
Named after the iconic Sooner Schooner, the Conestoga wagon that celebrates touchdowns at Owen Field, Schooner All-American Ale is a testament to tradition and local craftsmanship. This traditional blonde ale, with a 4.7% ABV, is OU’s first-ever craft beer offering. Created to boast a full flavor yet light body, it’s perfect for game days at The Palace on The Prairie, OU Athletics events, tailgates in Norman, or any local bar where fans gather to support their Sooners.
Let’s not forget the collaborative spirit behind Schooner All-American Ale. Kelly Collyar of Sooner Sports Properties highlighted the teamwork between OU Athletics and COOP Ale Works. This partnership has brought a unique product that’s meticulously crafted down to the last detail. It’s this collaboration that ensures the Schooner All-American Ale is not just a beer but a part of the game day experience, enhancing the spirit of camaraderie and pride among the fans.
Availability and Enjoyment
For those eager to get their hands on Schooner All-American Ale, the wait is almost over. Starting August 21, this craft beer will hit the market and be available at various retailers across the state of Oklahoma. Fans can enjoy Schooner All-American Ale in single-serve 16-ounce cans, 6-pack 12-ounce cans, and 12-pack 12-ounce cans – perfect for any gathering or celebration.
Moreover, Schooner All-American Ale will be available for purchase at OU Athletics events, beginning with the Sooner football team’s season opener on September 2. What’s better than cheering on your team with a Schooner All-American Ale in hand?
A Legacy in the Making
This innovative partnership between OU Athletics and COOP Ale Works, two powerhouses of sports and craft beer, respectively, speaks volumes of both entities’ commitment to providing fans with an exceptional experience. Ryan Stump, from COOP Ale Works, expresses pride in producing a product that both enhances the game day experience and allows fans to show their OU pride.
The launch of Schooner All-American Ale is not just the introduction of a new beer; it’s the birth of a legacy. By combining the passion for sports and craft beer, this collaboration promises to bring people together, creating unforgettable experiences that last a lifetime.
For those seeking more information about Schooner All-American Ale or OU Athletics, be sure to visit SchoonerAle.com and SoonerSports.com. Here, you’ll find everything you need to get ready for the athletics year and to fully enjoy your Schooner All-American Ale.
So, here’s to the new traditions and the unforgettable memories to come. Raise a glass of Schooner All-American Ale and let the games begin!
