Craft Brewer CEO Retirement: A New Chapter for Brewers Association
A Legacy of Leadership and Transition
Bob Pease, the CEO of the Brewers Association, has announced his retirement after a remarkable 32-year journey, including a decade as CEO. The Brewers Association, a leading American trade group for small and independent craft brewers, is preparing for a smooth transition. Pease’s retirement is set for early 2025, and the board has hired an executive search firm to find his successor.
The Decision to Retire
In an insightful telephone interview, Pease revealed that discussions about his retirement began back in 2019. However, the global pandemic in 2020 delayed these plans. It wasn’t until late 2022 that a target transition date of June 30, 2025 was solidified. Nevertheless, Pease is flexible and willing to adjust his departure date based on the board’s needs to ensure a seamless handover.
Looking Back: The Achievements of Bob Pease
Under Pease’s leadership, the Brewers Association flourished. He played a pivotal role in elevating the association’s standing in Washington, securing a vital seat at the table with influential entities like the Beer Institute and the National Beer Wholesalers Association. This advocacy has been crucial in supporting nearly 10,000 small brewers across the nation.
The Importance of Independent Brewing
Pease emphasized the significance of the Independent Craft Brewer seal, launched in 2017. This seal has helped consumers recognize and support beer brewed by small and independent brewers. Pease believes the new CEO should continue to evolve this messaging, reminding beer enthusiasts of the importance of supporting local breweries.
Challenges and Opportunities Ahead
As the craft beer industry faces its own set of challenges, Pease acknowledges the obstacles but remains optimistic. He believes that his successor will have one of the most fantastic professional opportunities in the world. With the talented team at the Brewers Association, the future looks promising for the craft beer industry.
Reflecting on the Journey
When Pease started at the Brewers Association, it was a modest group. Today, it’s a thriving organization with 50 full-time employees based in downtown Boulder, Colorado. Pease is proud to leave the association in excellent financial health and on his own terms. He expressed gratitude for the support he received along the way, acknowledging that his achievements were a collective effort.
A Bright Future for Craft Beer
The Brewers Association is now poised for new leadership. With Pease’s guidance and the strong foundation he built, the transition is set to be smooth. The incoming CEO will have the opportunity to further strengthen the independent brewing industry and navigate the challenges ahead with innovation and resilience.
Year | Milestone |
---|---|
2014 | Bob Pease becomes CEO of the Brewers Association |
2017 | Launch of the Independent Craft Brewer seal |
2020 | Discussions on Pease’s retirement delayed by the pandemic |
2022 | Target transition date of June 30, 2025, set |
Pease’s retirement marks the end of an era for the Brewers Association but also the beginning of a new chapter. The organization is ready to embrace change and continue advocating for the craft beer industry, ensuring that it remains vibrant and dynamic for years to come.