The Craft Beverage Marketing Awards: Celebrating Excellence in Creative Marketing
Highlights from the Craft Beverage Marketing Awards 2024
The 2024 Craft Beverage Marketing Awards (CBMAs) have crowned their “Crushie” winners, showcasing the best in artistic and creative marketing. This year, the competition extended beyond beer to include a variety of craft beverages, such as seltzer, ready-to-drink cocktails, non-alcoholic beverages, cider, and mead. The excitement culminated in an online ceremony, now available to watch on Facebook.
A Closer Look at the Winners
The number of entries and wins was indeed impressive. A total of 227 awards were handed out, with notable winners hailing from a variety of regions:
- Pennsylvania: 23 wins
- California: 18 wins
- Florida: 16 wins
- Texas: 13 wins
- Washington and New York: 12 wins each
Countries like the United Kingdom, Canada, Australia, Brazil, Guatemala, Ecuador, Scotland, and Ukraine also had significant successes. An exceptional mention goes to Celebrity Chef Guy Fieri and Two Roads Brewing Company for their Flavortown Spiked Fruit Punch, which clinched three Crushie awards!
Recognizing Creative Excellence in Beer Marketing
The CBMAs are unique in their focus on the creative marketing and packaging efforts of breweries and craft beverage makers. This recognition is crucial in a market saturated with various beverage options. The awards celebrate the immense talent of brewers, designers, and marketing agencies worldwide.
Sponsorship and Support
Once again, DHL’s BevPros proudly sponsored the event, along with Isuzu Commercial Truck of America, Steel City Taps, and EGC Group Craft Beverage Marketing. Their continued support underscores the industry’s dedication to promoting quality and creativity.
Looking Forward to the Craft Beverage Marketing Awards 2025
After five successful years, the CBMAs will rebrand to the Craft Beverage Marketing Awards for the 2025 season, further embracing the diversity of the craft beverage industry. The CBMAs Co-Founder, Jackie DiBella-Curry, expressed excitement for this evolution and the prospects of attracting even more remarkable work.
Important Dates and Entry Information
Early-bird entries for the 2025 CBMAs and judge recruitment will begin in October. For those interested in participating, additional details can be found on the Craft Beverage Marketing Awards website.
Conclusion
The CBMAs highlight the vital role of creative marketing in the craft beverage industry. With every passing year, the competition grows, showcasing a multitude of talent across various beverage categories. The Craft Beverage Marketing Awards continue to set the bar high, celebrating those who make their brands stand out in a dynamic and competitive marketplace. Cheers to all the winners, and here’s to even more creative brilliance in 2025!
| Category | Platinum Crushie | Gold Crushie | Global Crushie |
|---|---|---|---|
| Seltzer | 15 | 20 | 5 |
| Ready-to-Drink Cocktails | 12 | 25 | 10 |
| Non-Alcoholic | 8 | 13 | 5 |
| Cider | 20 | 18 | 3 |
| Mead | 10 | 12 | 3 |
| Beer | 25 | 19 | 15 |
