Brew City, Texas – Elevating Craft Beer Tourism
The Texas Craft Brewers Guild, a trade association comprising 300 small and independent breweries across the state, has launched the Brew City, Texas program. Designed to unite cities and municipalities that promote craft beer tourism, this program aims to showcase Texas as a premier craft beer tourism destination.
Promoting Craft Beer Tourism Across Texas
“We are thrilled to launch the Brew City, Texas program,” said Caroline Wallace, Executive Director of the Texas Craft Brewers Guild. This initiative is a significant milestone in supporting and elevating the craft brewing industry in Texas. By working together with cities that celebrate the unique flavors and culture of Texas craft beer, the goal is to drive tourism, stimulate local economies, and further establish Texas as a top-notch beer destination.
Categories of Participation
The Brew City, Texas program welcomes cities in two categories:
– Craft Beer Destinations
– Emerging Brewscapes
Craft Beer Destinations are cities known for their vibrant craft beer scenes, while Emerging Brewscapes include small communities looking to stimulate economic development by attracting their first brewery. This inclusive approach ensures all municipalities can participate and benefit.
Featured Craft Beer Destinations
Boerne’s Craft Beer Scene
Located just outside San Antonio, Boerne’s Hill Country Mile offers charm with colorful storefronts and historic buildings. Travelers can explore six craft breweries, boutiques, galleries, and diverse dining establishments.
Denton’s Growing Craft Beer Hub
Home to the University of North Texas and Texas Woman’s University, Denton blends hip culture with historic charm. With 4,000 acres of open space and a lively downtown, Denton currently houses Denton County Brewing Company and Union Bear Brewing.
Dripping Springs – A Premier Destination
Just southwest of Austin, Dripping Springs boasts over a dozen craft breweries, natural wonders, historic treasures, and unique shopping venues. Recognized as the “Wedding Capital of Texas®,” it’s a perfect destination for visitors.
Galveston’s Coastal Craft Beer Retreat
Set on a Gulf Coast barrier island, Galveston offers more than just beaches. With local breweries like Galveston Island Brewing Company, Devil and the Deep Brewing, and Naked Iguana, visitors can indulge in the local craft beer scene.
Nacogdoches – The Oldest Town in Texas
Known as “The Oldest Town in Texas,” Nacogdoches is home to Stephen F. Austin State University and award-winning Fredonia Brewery. Nestled between national forests, this city is recognized for its natural beauty and historic charm.
Emerging Brewscapes – Luling and Sugar Land
Luling and Sugar Land are not just emerging as craft beer destinations, but they also host a variety of downtown events and festivals.
The Benefits of Brew City, Texas Membership
Participating cities have access to benefits including the exclusive Brew City, Texas mark for destination marketing efforts. Additional benefits include education, joint marketing, and outreach opportunities to breweries and craft beer enthusiasts across Texas.
More Than Just a Program
Brew City, Texas is part of the Texas Craft Brewers Guild’s mission to promote Texas as a world-class beer destination. Other initiatives include the Texas Craft Brewers Festival, the Texas Brewery Passport app, and the Texas Craft Brewers Cup competition.
Join Brew City, Texas, and discover how this program can boost craft beer tourism and celebrate Texas’s brewing heritage.
