Big Grove Brewery Partnership with the University of Iowa
The University of Iowa and Hawkeye Sports Properties have announced an exciting multi-year marketing partnership with Big Grove Brewery as an “Official craft brewery” of the Iowa Hawkeyes. This notable collaboration embodies the spirit of togetherness and community that defines the Hawkeye state.
Big Grove Boomtown Beer at Historic Kinnick Stadium
This partnership brings Big Grove’s award-winning brews to the University of Iowa’s historic Kinnick Stadium. Fans can now enjoy the refreshing Big Grove Boomtown beer while cheering on their favorite team. The availability of Big Grove’s Easy Eddy craft beer at tailgate parties and game watch events enriches the game day experience.
Creating Memorable Experiences for Fans
The alliance will establish Big Grove brewery as the go-to venue for Hawkeye fans. Not only will Big Grove feature exclusive Hawkeye-themed events, promotions, and giveaways, but fans can also enjoy an enhanced game-day atmosphere at each of Big Grove’s locations. transition words like additionally and furthermore help connect these ideas smoothly.
A Partnership Aligned with Quality and Community
Matt Henderson, Deputy Director of Athletics, Revenue and External Relations at the University of Iowa, expressed, “We are delighted to welcome Big Grove into the Hawkeye family.” The brewery’s dedication to quality and community seamlessly aligns with the University’s core values, adding another layer of excitement and enjoyment for fans at Big Grove’s taprooms and venues.
Planned Events and Promotions
As part of the partnership, Big Grove is set to unveil special events and a “Game Day Ticket Giveaway,” offering fans a chance to win tickets to various Hawkeye games. The brewery will also stage a “front row” experience for the upcoming Basketball seasons and continuously host Hawkeye-themed events throughout the year.
| Event | Description |
|---|---|
| Game Day Ticket Giveaway | Chance to win tickets to Hawkeye games across multiple sports |
| Front Row Basketball Experience | Exclusive front row opportunities for basketball fans |
| Hawkeye-Themed Promotions | Special promotions and giveaways at Big Grove locations |
Looking Ahead to the Future
The collaboration between Big Grove Brewery and the Iowa Hawkeyes holds promising prospects. As Matt Swift, co-founder and CEO at Big Grove, stated, “We’re just getting started.” The partnership aims to grow further, adapting to the evolving landscape of college sports and continually providing new opportunities for fans to engage with both brands.
About Big Grove Brewery
Big Grove Brewery is one of Iowa’s top craft beer producers and a nationally recognized name. Established in 2013 with a focus on freshly made craft beer and elevated pub cuisine, Big Grove has expanded its presence with significant facilities in Solon, Iowa City, Des Moines, and Cedar Rapids. The brewery has earned several brewing awards, including a prestigious gold medal for Easy Eddy craft beer and a silver medal at the Great American Beer Festival for Festbier. Visit their website for more information on their offerings and upcoming events.
About Hawkeye Sports Properties
Hawkeye Sports Properties, part of Learfield, exclusively represents the University of Iowa in extending the Hawkeyes’ brand to businesses and corporations. They manage all rights relationships comprehensively, ensuring unrivaled visibility and engagement opportunities across various mediums, from venue signage to digital platforms.
For more details on the partnership and upcoming events, visit the Hawkeye Sports and Big Grove Brewery websites.
